Privacy Policy

Effective Date: 3/20/2026

Introduction

E & R Trailer Sales & Service Inc. (“E & R Trailer Sales,” “Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of our customers and website visitors.

This Privacy Policy describes how we collect, use, maintain, protect, and disclose information collected through:

• Our website located at www.ertrailer.com
• Our eCommerce parts platform powered by OPTICAT
• Email, SMS/text messaging, and electronic communications
• In-store transactions at our Ohio locations
• Phone communications with our staff

By accessing or using our website, you agree to the terms of this Privacy Policy.

Information We Collect

1. Personal Information You Provide

When you interact with us, we may collect:

• Name
• Company name (if applicable)
• Billing address
• Shipping address
• Email address
• Phone number
• Account information (for charge customers)
• Transaction information
• Order history
• Any information you provide through contact forms, SMS opt-ins, or email

At this time, purchases are completed through approved charge accounts or cash on delivery (COD). We do not store consumer credit card numbers directly on our servers.

2. Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Time spent on pages
• Referral source
• Usage data

This information helps us improve our website and services.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

• Improve website functionality
• Remember preferences
• Analyze website traffic
• Support advertising efforts

You may disable cookies through your browser settings; however, some website features may not function properly.

Facebook Ads & Marketing

We may use advertising services such as Facebook/Meta Ads to promote our products and services.

These platforms may use cookies or tracking technologies to deliver targeted advertisements based on your interactions with our website.

We do not control third-party tracking technologies and encourage you to review the privacy policies of those platforms.

Email Marketing

If you provide your email address, we may send:

• Order confirmations
• Account-related communications
• Promotional offers
• Product updates
• Company news

You may opt out of promotional emails at any time by clicking the “unsubscribe” link in the email or contacting us at:
ertrailer@ertrailer.com
(419) 968-2115

Transactional emails related to purchases or account status may still be sent.

SMS/Text Messaging Communications

If you provide your phone number and opt in to receive SMS/Text messages from us, you may receive:

• Order updates and shipping notifications
• Account-related communications
• Customer service messages
• Promotional offers and marketing messages (if you have expressly opted in)

Consent

By opting in to receive SMS messages, you consent to receive recurring automated marketing and informational text messages from E & R Trailer Sales & Service Inc. at the phone number you provided. Consent is not a condition of purchase.

Message Frequency

Message frequency may vary depending on your interactions with us.

Message & Data Rates

Message and data rates may apply based on your mobile carrier plan.

Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying: STOP to any message you receive from us.
After you send STOP, you may receive a confirmation message, and no further messages will be sent unless you opt in again.

Help Instructions

For assistance, reply HELP or contact us at:
ertrailer@ertrailer.com
(419) 968-2115

Data Use for SMS

We use your phone number solely for the purposes described above. We do not sell or share SMS opt-in data or consent with third parties for their marketing purposes.

How We Use Your Information

We may use your information to:

• Process and fulfill orders
• Manage charge accounts
• Coordinate shipping within the United States
• Respond to customer service requests
• Improve website functionality
• Send promotional communications (email and SMS, if opted in)
• Prevent fraud and unauthorized transactions
• Comply with legal obligations

Sharing of Information

We do not sell your personal information.

We may share information with:

• Service providers assisting in website hosting, catalog services (including OPTICAT), email communications, and SMS delivery platforms
• Shipping providers to fulfill orders
• Advertising platforms for marketing purposes
• Law enforcement or government authorities when required by law
• Successors in the event of a merger, sale, or business transfer

SMS opt-in data and consent will not be shared with third parties for their marketing purposes.

All service providers are required to protect your information and use it only for business purposes.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information.

However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain personal information:

• As long as necessary to fulfill business purposes
• To comply with legal obligations
• To resolve disputes
• To enforce agreements

Children’s Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13.

If we learn that we have collected such information, we will delete it promptly.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

California Privacy Rights

Although we operate primarily in Ohio and ship only within the United States, California residents may have additional rights under California law.

California residents may request:

• Access to personal information collected
• Deletion of personal information (subject to legal exceptions)
• Information regarding categories of data collected and shared

To make a request, please contact:
ertrailer@ertrailer.com
(419) 968-2115

We will respond within a reasonable timeframe and may require identity verification.

We do not sell personal information.

Your Choices

You may:

• Opt out of marketing emails
• Disable cookies in your browser
• Request updates or corrections to your information
• Request account deletion (subject to legal obligations)

Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets, customer information may be transferred as part of the business assets.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated Effective Date.

Continued use of our website after changes constitutes acceptance of those changes.

Contact Information

E & R Trailer Sales & Service Inc.
20186 Lincoln Hwy
Middle Point, OH 45863

1717 Findlay Rd
Lima, OH 45801

ertrailer@ertrailer.com
(419) 968-2115
www.ertrailer.com

Contact Us